The preorder & restock playbook.
Strategy, teardowns and step-by-steps for selling before, during and after stock — from the team behind the app.
Shopify Pre-order Delayed? Change the Date, Email Customers
When a Shopify pre-order is delayed, put the new date in the pre-order's Customer Experience so new shoppers see it, then send Timesact's Shipping delay email to the customers who already ordered. Orders already place...
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Shopify Backorders: Keep Selling Until Your Restock Arrives
A backorder lets shoppers keep buying a product you normally stock after it sells out, and you ship their orders when the res...
Sold Out by Black Friday? Keep Selling Through Cyber Monday
A Shopify product sold out before Black Friday, Friday 27 November 2026, can keep taking orders through Cyber Monday on 30 No...
Liquid Gold: How Beverage Brands Scale Product Launches
Managing a high-growth beverage brand is a balancing act of timing and inventory. Between coordinating supply chain logistics...
Top 5 Ways to Turn TikTok Hype into Preorder Sales
TikTok can make your product an overnight sensation, making you sell out in a heartbeat. But those trends burn out fast, way ...
Streetwear Drops on Shopify: Drop Day, Sizes and Sell-outs
A streetwear drop on Shopify opens at a set time and sells out size by size, often within hours. With Timesact, the waiting p...
Vinyl and Band-Merch Pre-orders on Your Shopify Store
Between announce day and the day the records arrive, a vinyl release spends weeks at the pressing plant, and fans want to ord...
TCG and Game Pre-orders on Shopify: Release-Day Setup
Game and trading-card releases run on a calendar: the set is announced, pre-orders open, your distributor confirms an allocat...
Show "Only 3 Left" on Shopify with a Low Stock Message
A Shopify low stock message tells shoppers that only a few units are left while the product is still in stock, so they can bu...
Hide Sold-Out Products on Shopify, or Keep Them Selling
By default, Shopify keeps a sold-out product on your store with a Sold out button. Whether that's right depends on one questi...
The "Deferred or Recurring Purchase" Preorder Notice
Where does the "deferred or recurring purchase" message come from? That message comes from Shopify, not from your preorder ap...
Tag-Driven Pre-Order Campaigns for Apparel Drops
Three ways to add products to a pre-order campaign In Timesact, products enter a pre-order campaign through one of three door...
Pre-orders in Production Batches on Shopify
When a product arrives in production batches, say 50 units of a size at the end of November, 30 more at the end of December a...