Preorder Button Examples to Inspire Your Next Preorder

Preorder buttons seem like a small detail to your Shopify store, but they’re make-or-break elements for your upcoming product launches. It’s more than just a clickable element—it’s your customer’s gateway to securing products before they officially launch. 

Simple preorder forms with eye-catching button designs and clear shipping timelines have proven to boost both customer trust and sales conversion rates. 

Stores with well-designed preorder buttons see conversion rates jump compared to standard “coming soon” placeholders.

In this article we will dive into real-world preorder button examples that actually convert, and more tips to inspire your next preorder.

Your preorder button sends instant signals to your customer’s brain. Color, shape, and placement all work together to either create trust or trigger doubt. When a button feels right, customers don’t overthink their purchasing decisions. 

What makes someone hit that button? A sense of urgency, clear value, and the right visual cues. Customers click when they feel they might miss out, when they understand exactly what they’re getting, and when the button itself stands out from everything else on the page.

Colors speak before words do—red creates urgency, blue builds trust, green signals “go,” and black adds a premium feel. What works for luxury products might flop for everyday items, so match your button color to both your brand and the emotional response you want from customers.

The text on your button should create a clear next step like “Preorder Now” “Reserve Now” or “Secure Your Order”. Make it specific to what customers will get. Adding a tiny benefit like “Reserve Now – Pay Later” or “Secure Yours – Ships First” can double your click rates overnight.

Size matters—your button should be large enough to stand out but not so big it looks desperate. Place it where eyes naturally land, usually after product benefits but before they scroll away. The button should feel like the logical next step, not an interruption. Spacing around the button (what designers call “white space”) makes it pop without needing flashy effects.

For mobile, make buttons at least 44px tall so they’re easy to tap, test on actual phones (not just simulators), and ensure it’s visible without scrolling on smaller screens. Remember that most of your customers are likely browsing on phones while distracted. Can they still find and tap your preorder button with one thumb while holding a coffee in their other hand? If not, it needs work.

Furniture retailers often use Timesact to manage their preorder system to eliminate costly overstocking while still capturing sales for high-demand pieces. The Rayner dining chair benefits from a preorder model by allowing customers to secure their desired chair before it becomes widely available. The preorder process is supported by a clean and appealing product page design, with clear visuals and descriptions that make the shopping experience seamless.

PlayStation effectively uses preorders as a marketing and sales strategy to build excitement. This approach not only helps PlayStation manage inventory efficiently but also creates a sense of exclusivity and urgency among consumers. Additionally, PlayStation’s preorder buttons are designed to be visually appealing and strategically placed, making them eye-catching and user-friendly.

The Buffalo Bills tote bags, featuring a clean white background and a vibrant pink preorder button, demonstrate an effective use of design to attract attention and drive sales. The contrast between the neutral bag design and the bold preorder button creates visual appeal, making the call-to-action stand out.

The Frahm Jacket product pages excel in user experience and visibility. The pre-order button is strategically placed and highly visible, ensuring users can easily initiate a purchase. All essential information, from product images and descriptions to customer reviews, are readily accessible without excessive scrolling. This thoughtful design ensures that potential buyers are immediately engaged with the product and have all the details they need at their fingertips.

In the fashion industry, particularly for shoes, a well-designed preorder button plays a crucial role in driving customer engagement. Seamless integration of design and information makes the shopping experience intuitive and appealing. 

This footwear retailer below brilliantly solves the “not ready to buy yet” dilemma by positioning both “Preorder Now” and “Add to Wish List” buttons side by side. By offering these two distinct paths forward, they capture both immediate preorder sales and future purchase intent in a single, clean interface.

Seasonal product stores often use preorder apps to secure sales ahead of availability, especially for limited-edition or high-demand items. 

Eighth Mermaid uses preorders to offer customized swimwear, with customers placing orders for items that are cut specifically for them. This approach requires a 15-day lead time which is clearly communicated on the preorder button.

Sienna Studios takes a different approach by moving the preorder messaging directly into the product title using attention-grabbing caps lock format. This strategy keeps the familiar “Add to Cart” button intact while still clearly communicating the preorder status. By front-loading this information, customers know exactly what to expect before they even consider clicking the button.

Sustainable Shopify brands face a unique challenge—balancing ethical production with customer demand. When stock runs low, eco-friendly stores turn preorder buttons into trust-building tools by being transparent about their process. Eco-friendly Shopify stores often utilize preorder apps (such as Timesact) to maintain customer engagement during stock shortages by allowing shoppers to reserve items in advance.

After seeing these preorder button examples, it’s clear that the right button design can significantly boost your conversion rates. Color, text, and placement all work together to create a button that customers actually want to click—whether it’s a bold red button for urgency or a premium black design for luxury products.

Shopify apps like Timesact make implementing effective preorder buttons straightforward, handling both the visual elements and the backend processes in one solution. Start with a simple change today—update your button color, clarify your text, and try Timesact to manage your entire preorder system.