7 Best Practices to Build Preorder Product Pages that Convert

A preorder product page is your digital storefront for products that aren’t yet available for immediate shipping. Think of it as your product’s opening night – where customers can secure their spot in line before the official launch.

For businesses, preorder product pages are like having a crystal ball. They help generate early revenue and test market demand. Moreover, customers love preorders because they can never miss out on items that sell out quickly, can plan ahead for their purchases, and can get their products before anyone else. 

However, placing a preorder means asking customers to spend money on something they can’t have right away. They’ve got doubts and concerns that can kill your sales. But there’s a way around it! A well-designed preorder product page can turn those doubts into excitement and hesitation into action. 

Whether launching a new product or managing limited-edition releases, we’ll show you how to create a preorder landing page that builds trust and drives sales. Let’s start!

Studies show that 35% of visitors leave without buying because they can’t find what they want, and half of those potential customers simply couldn’t locate basic product information.

To secure your sale, you want to give shoppers all the info they need to hit that preorder button. Let’s break down the must-have elements:

Your product description isn’t just a list of features – it’s your silent salesperson. Break down those game-changing features into easy-to-digest benefits that paint a picture of life after purchase.

Your launch date isn’t just another detail – it’s a promise to your customers. Make it impossible to miss with a prominent countdown timer or clear shipping timeline. Whether it’s “Shipping begins December 1st” or “6 weeks until launch,” give customers something concrete to look forward to.

Here’s a fact: your brain processes images 60,000 times faster than text. That’s why strong visuals aren’t just nice to have – they’re essential. Include high-quality images from every angle; picture those small details and all color variations. Here’s how the Buffalo Bills captured the product visuals for their tote bag:

Customers love feeling like insiders. Share development updates, packaging design process, or testing phases. Got a video of your team perfecting that new feature? Share it! This isn’t just content – it’s proof that real people are working hard to deliver something special. Plus, with 73% of shoppers using videos to make purchase decisions, behind-the-scenes content helps build trust and excitement.

Customers are too busy to read information. Facts and figures might bore them, and they might lose interest in the product. But videos capture attention differently. Make an effort to create your product videos that capture their all features (or at least the most important ones).

In the preorder sales strategy, there is no room for being surprised upon product delivery. Create crystal-clear specification sections with detailed dimensions or size options, material descriptions, weight and compatibility info, or even comparison charts with familiar objects. 

Look at the example below. See how this description nails both style and substance? Notice how they lead with lifestyle benefits and fashion credentials (“elegant herringbone pattern,” “timeless choice”) before seamlessly transitioning to the crucial technical details that seal the deal (materials, certifications, care instructions). It’s the perfect mix of aspiration and information.

In the preorder sales strategy, there is no room for being surprised upon product delivery. Create crystal-clear specification sections with detailed dimensions or size options, material descriptions, weight and compatibility info, or even comparison charts with familiar objects. 

Look at the example below. See how this description nails both style and substance? Notice how they lead with lifestyle benefits and fashion credentials (“elegant herringbone pattern,” “timeless choice”) before seamlessly transitioning to the crucial technical details that seal the deal (materials, certifications, care instructions). It’s the perfect mix of aspiration and information.

Gather all of your preorder active products in one landing page. Think of it as your launch command center. Create a dedicated space instead of searching for upcoming products across your site. 

Bonus tip: when customers see multiple upcoming products in one place, it builds confidence in your brand’s momentum and can even encourage multiple pre orders.

The example below shows the next step of adding filters that let shoppers sort by product specifications on a dedicated landing page.

Make it easy for your costumes to pre-order. By adding preorder options directly to collection page quick views, you’re removing barriers and making impulse preorders irresistible. Imagine a customer browsing your collection: they spot an exciting upcoming product, click the quick view button, and can secure their preorder without leaving their shopping flow.

It’s a proven way to boost your Average Order Value (AOV) and capture sales that might have been lost to a longer checkout journey.

Nobody wants to be the first to jump – that’s why social proof is crucial for preorder success. The psychology is simple: when shoppers see others confidently preordering your product, their own hesitations start to fade. It’s about creating a snowball effect where each piece of social proof adds another layer of trust. 

Pro tip: Strategically placed social proof elements right below product specifications or product descriptions.

By providing instant, human connection right at the moment of decision, you’re not just offering customer service – you’re creating a safety net that catches hesitant shoppers before they bounce. 

Customers who engage with live chat are three times more likely to complete their purchase, making it an essential tool for driving preorder conversions.

Create genuine excitement without resorting to pushy sales tactics. Use real-time inventory tracking to show available slots in each preorder batch, and be upfront about early-bird pricing deadlines. When customers can see others taking action, they’re more likely to make their move, too. Just ensure every element of urgency is based on real limitations or benefits.

The key is to balance scarcity with value. Instead of just saying “limited-time offer,” explain why early adopters get better pricing or exclusive bonuses.

Nobody likes long and complex website forms. Make your pre-order process as smooth as silk. Break down complex information into digestible chunks and create a clear path from interest to purchase. Use comparison charts to showcase different versions or packages, and place FAQs strategically throughout the page to address concerns before they become roadblocks.

Your checkout process should feel like a natural next step. Minimize form fields, offer multiple payment options, and provide clear confirmation messages. Consider adding a chat support option during peak hours to catch any hesitant shoppers who need that final bit of reassurance.

Pro tip: The fewer fields a customer has to fill out, the higher the chances they will complete the form.

The Transfoverse company has masterfully created a preorder page that builds trust while celebrating fan culture. They lead with a clear product presentation, immediately highlighting key selling points like free shipping over €80 and their preorder guarantee. It stands out how they’ve integrated social proof seamlessly – featuring a genuine customer review emphasizing their diverse inventory and reliable service.  

The clear pricing and prominent preorder button make the purchase decision straightforward, with multiple payment options.

They’ve included a detailed FAQ covering shipping regions across Europe, order tracking, and return policies, and the “Why Choose Transforverse?” section brilliantly showcases their unique value propositions.

The “You Might Also Like” section smartly showcases related products with clear availability dates and pricing, encouraging additional purchases and cross-selling. 

Capturing everything from detailed product descriptions and high-quality images, covering all purchasing and payment option details, and providing social proof and other available products, Transfoverse is really rocking its preorder product pages.

Today’s successful pre order campaigns offer payment options that make customers feel comfortable and in control. Consider introducing a deposit system where customers can secure their spot with a smaller upfront payment. Or create a staged payment plan that aligns with production milestones. 

For those premium pre orders or extended wait times (6+ months), make it easier for customers to say “yes” by offering payment flexibility. Interest-free installments through services like Klarna and Affirm can transform big purchases into bite-sized commitments.

Early supporters deserve special treatment. Create a value package that makes waiting worthwhile – think exclusive colorways, limited edition packaging, or bonus accessories that won’t be available after launch. 

The key is to make these benefits tangible and immediate, giving customers something to get excited about while they wait for their product.

Your existing customers are your preorder campaign’s best friends. They already trust your brand and are more likely to take a chance on something new. Give them first access, exclusive previews, and special “insider” bonuses. Turn them into ambassadors by offering referral perks or early-access codes they can share.

While there’s no shortage of landing page builders out there, setting up an effective preorder system requires more than just a pretty page. 

That’s where Timesact stands out as the go-to solution for serious preorder success.

With the right combination of a powerful pre-order product page and preorder functionality you can turn your next product launch into a sold-out success story. 

Book a set up call with us and start converting those potential customers into buyers.